We sometimes like to fancy ourselves quite the 'super sleuths' around here at DCH Gardena Honda, mostly due to our incredible knack for finding ways to save folks huge amounts of dough on their new Honda although we admit we are no Jim Rockford or even Remington Steele! Honda loves a good investigator also and in fact a new online contest will reward the really good scavenger hunters with some awesome prizes! Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Players are uniquely rewarded for their clue-solving with Facebook® Credits and Amazon MP3 music downloads. While taking part in the quest, players will get a look at the five new Civic vehicles, unlock badges, compete against friends and be able to enter for a chance to win two Honda Civics—one for them and one for their best Facebook friend. Facebook Credits rewards will be fulfilled by Wildfire, a leading provider of social media marketing software.
"We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "The Civic quest is a colossal endeavor taking digital engagement to another level." The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the "interwebs" and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page. This custom-built game, produced with the help of Hooky Interactive, exposes players to a variety of original content, including an augmented reality game, gigapixel photo, a QR code and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube.For all the details and complete info check the Civic Facebook Page or the Honda Press Release HERE. If you would like to see our sleuthing skills stop in today and let the staff at DCH Gardena Honda find every way possible to save you money on your new Honda! :)
"We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "The Civic quest is a colossal endeavor taking digital engagement to another level." The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the "interwebs" and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page. This custom-built game, produced with the help of Hooky Interactive, exposes players to a variety of original content, including an augmented reality game, gigapixel photo, a QR code and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube.For all the details and complete info check the Civic Facebook Page or the Honda Press Release HERE. If you would like to see our sleuthing skills stop in today and let the staff at DCH Gardena Honda find every way possible to save you money on your new Honda! :)
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