"We challenged RPA to reach and engage with our ultra-connected target through a fresh approach in social media as part of our Civic launch," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "The Civic quest is a colossal endeavor taking digital engagement to another level." The quest leverages the five characters from the Civic campaign and centers around Cesar, the champion luchador. A video on the Honda Civic Facebook page and Honda YouTube channel tells how Cesar lost his Civic somewhere in the "interwebs" and needs help finding it. Players are then prompted to start the quest by accessing the app on the Honda Civic Facebook page. This custom-built game, produced with the help of Hooky Interactive, exposes players to a variety of original content, including an augmented reality game, gigapixel photo, a QR code and a video mosaic puzzle.
Clues will also lead players to websites such as Amazon, FailBlog, Flickr, Foodily, Foursquare, I Can Has Cheezburger, MyFonts, NOTCOT, Pandora, Threadless, Twitter, Yelp and YouTube.For all the details and complete info check the Civic Facebook Page or the Honda Press Release HERE. If you would like to see our sleuthing skills stop in today and let the staff at DCH Gardena Honda find every way possible to save you money on your new Honda! :)